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Rachael Wang
Beacons teamMarketing & GrowthNew York

Rachael Wang

Strategic Marketing Lead

Rachael leads strategic marketing at Beacons, after years in gaming and esports: social media and marketing at Beastcoast, community and partnerships at M80, and a stint as a Twitch Partner. Not an engineer by trade, Rachael built a content automation tool in Cursor in a few hours, with format variants and tone controls designed to keep AI-generated posts from sounding generic.

At Beacons

  • Leads strategic marketing and content strategy.
  • Built a custom content automation tool in Cursor, engineered so AI-drafted posts sound like real people.

Fun facts

Background

2024–2025

M80, Director, Community & PartnershipsEsports org M80, after it acquired Beastcoast.

2021–2024

Beastcoast, social media and marketingSenior Manager, Social Media, then Director, Social Media & Marketing at the esports organization.

2020–2021

Twitch, Partnered CreatorA one-year streaming project; reached Twitch Partner within three months.

Selected work

Reaper Smash Ultimate InvitationalOrganized this Nintendo-licensed Super Smash Bros. Ultimate tournament, per Rachael's LinkedIn.